Breast Cancer Site Asks For Women To Show Your Tits

Canadian women are being asked to show their breasts online with a new breast cancer campaign. Hundreds of women have already uploaded pictures of their chests including at least 20 breast cancer survivors who have had mastectomies.

“This is a creative, different, bold, a bit in-your-face way of getting young women’s attention,” M.J. DeCouteau, executive director at Rethink Breast Cancer told Reuters.

“I wouldn’t be surprised if we get a lot of women doing it.”

Rethink is a breast cancer charity for young people. The campaign’s purpose is to make young women more aware and to take the fear of cancer away. Breast cancer is the leading cause of death in women aged 15 to 40. One fourth of all breast cancers occur prior to age 50.

When breast cancer is caught early there is a 82% five year survival rate.

The campaign is asking women to examine their breasts and then post a picture either clothed, in a bra or topless to boobywall.ca.

The wall is secure, anonymous and confidential according to Decouteau.

“We really believed the benefit of getting information out to young women outweighed any men who were checking it out for their own reasons,” DeCouteau said.

Women of all ages are asked to participate in the project. Have you uploaded your tits yet?