Op-Ed: How Will The Sponsors Of The Olympics Fare In August?

This summer should be a marketer’s dream. The Olympics have always been a business mecca. But will Beijing 2008 prove to be a marketing nightmare?

The images that lead up to the Olympics generally bring a spirit of excitement to those watching. The torch being held high as it journeys to light the flame. This year [...]

The Music Copyright Society of Kenya Celebrates First Year

In only one year of operation The Music Copyright Society of Kenya has seen music users obtaining licences and royalties for their works. Their membership has grown from just 400 a year ago to 1,300 today.

In the past businesses didn’t know that they should have a licence to play music. MCSK has set about educating [...]