Ready for a super holiday season sale? Belgians who love sales need to hop over to Cardoen. The Belgian car dealer sells about 10,000 new and almost new cars a year. Until December 15 when you buy one car he will throw in another for free.
There are catches, of course. Customers have to buy a new full price car. The cheapest car is 22,800 euro. Once that step is completed they get to pick a second car from a group of autos under the 14,000 euro range.
“People have been coming in from all over Belgium and abroad,” Cardoen’s Commercial Director Ivo Willems said, adding that Cardoen’s eight showrooms had seen more than 10 times their usual number of visitors since the promotion began.
“People will still buy cars, you just have to give them as much advantage as possible, to sell in an innovative way.”
While Cardoen says they have not been hurt by the current economic woes most of Europe’s car industry has. Belgian new car registrations have fallen 16.4 percent in November compared to a year ago. Spanish sales are almost half of last years.
Cardoen’s promotion is using cars bought by distributors in southern Europe eager to rid their lots of cars. They sold the cars to Cardoen at huge discounts.
It’s a win-win situation for all involved. The customer has two cars for one price, the car dealers who sold their stock have money in their pocket and Cardoen remains on top.