From November 27 until January 2 Starbucks will be donating 5 cents for each peppermint mocha twist, gingersnap latte and espresso truffle served in their (Red) Campaign. It only takes 8.6 beverages to pay for one day’s worth of AIDS medicine in Africa.
So far beverage drinkers and Starbucks have made enough to provide a year’s worth of medicine for more than 3,800 people.
On Thursday Starbucks announced that it plans to keep up their commitment through 2009 with the Shared Planet campaigns. Shared Planet is a commitment Starbucks has from buying fair trade coffee to minimizing their environmental footprint.
Since we announced our partnership with (RED) I have been honored by the enthusiasm of our partners and customers who recognize their daily coffee routine could directly support communities in Africa,” said Howard Schultz, Starbucks chairman, president and ceo. “Now more than ever, it is important to continue to be a responsible global company. We have a deep partnership with coffee growing regions in Africa and are proud to partner with our customers to contribute toward an AIDS-free Africa.”
If being part of the (RED) movement is something that appales to you this visit their website on ways to help.