Today Show To Be Close To Home For Lauer’s Yearly Vacation Series

The recession is grounding Matt Lauer’s annual world tour for the Today show. Every year Lauer goes on a mystery trip in May to promote tourism. This year the trip will be close to home.
The producers felt sending their head news man out on an exotic adventure would be sending the wrong message to their viewers.

This year’s version will still give Lauer a chance to explore in May. He will be hitting hot spots in the United States to give viewers a more economical vacation idea.

Lauer will not be alone this time around either as Meredith Vieira, Al Roker and Ann Curry pack their bags to join the vacation fun.

The decision to change the format this year comes from the viewers. Over the past few weeks viewers have been asked where to send Lauer for his yearly action packed trip. The viewers loudly made it known that staying in the country during the recession would be a more practical choice. From the viewers reaction will come May’s “TODAY Takes a Vacation.”

This will be the third time the four anchors have taken a trip together. In 2008 they wend on a winter break to Sugarbush, Vermont, and Miami Beach. Later last year they all hit Beijing to cover the Olympic Games. will sponsor this year’s trip. MSNBC reports

“We are proud to sponsor the ‘TODAY’ show’s all-American trip and hope their travels to some of America’s most beautiful destinations will inspire viewers as they plan their own trips this year. is helping make travel even more affordable this spring by waiving booking fees on all flights and offering free nights at hundreds of hotels across America,” said VP of Brand Marketing Paul Leonard.


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