The company falsely claimed charities would benefit when the products were brought. Attorney General Bill McCollum filed the lawsuit saying the company misled consumers that proceeds from the dog toys would go to animal shelters and that the National Center for Missing and Exploited Children would be getting donations from the proceeds for the Caylee dolls.
It has been revealed that the charity was only given a token $10 for the sell of the dolls.
Legal News Online reports:
“This effort is outrageous and attempts to exploit the tragic murder of a child for personal benefit,” said Ernie Allen, the organization’s president and CEO. “NCMEC does not and will not ever be associated with any attempt to commercialize or raise money in connection with the victimization of any child.”
Caylee Anthony was found murdered late last year. Her mother has been charged with her death.
Michael Vick was sentenced in 2007 for 23 months in federal prisons for his role in dog fighting and animal cruelty.
“Any company that intentionally misleads innocent consumers to believe they are contributing to worthy charitable causes is absolutely reprehensible,” McCollum said in a news release. “It is disgusting that a company would exploit a tragic situation for personal gain.”
The investigation began last year after receiving 200 complaints about the dog chew toys.
McCollum’s lawsuit is asking for the judge to ban the sale of the doll and to fine the company $10,000 for each violation of the state’s law against deceptive and unfair trade.