“There’s really no other film festival like the LG Life’s Good FilmFest. The concept is simple: an engaging HD short film festival with no entry fee and the chance to win incredible cash prizes. We’re absolutely thrilled that Jaime Foxx could join us to help launch the festival, as his amazing work in film, comedy and music really exemplifies the spirit and talent the FilmFest will no doubt attract,” Tim Barnes said to a media gathering to announce the film festival. Tim Barnes, marketing director for LG Electronics Canada told a media gathering about the short film festival. Using old school snail mail, participants can send in their films in hopes of winning the $100,000 grand prize within one of four categories: Animation, Fashion and Music, Sports and Narrative. The other top three films will each win $10,000 in prize money.
Viewers can watch the short films that have been submitted on the LG’s Life’s Good YouTube channel or at the LG Film Fest site. During the holiday season shoppers will be able to take a five-minute break in stores while viewing some of the best short films from the Film Festival. “We will be giving customers a chance to smile.” stated Barnes. The films will all be presented in HD format, giving the best views for the film makers. Deadline for entering this year’s FilmFest is October 16. The winner will be announced in January 2010. Some people that attended questioned Foxx as the celebrity launching the festival because he is not Canadian. Still Foxx does bring a vast array of talent to the table.